Brand identity · Website · Print design

The Ice Shanty

A logo, a website and printed pieces built to work together. Squeegie Studios carried The Ice Shanty’s identity across flyers, postcards and business cards through one creative team.

Explore the project · Visit the website

The Ice Shanty horizontal logo designed by Squeegie Studios.

One studio. A connected brand.

The identity
An original logo built around ice lettering and a neon palm.
The website
A service-focused site with local-search content and custom hover animation.
The printed pieces
Flyers, postcards and business cards that carry the same visual identity.
The Ice Shanty website homepage designed by Squeegie Studios.

Homepage of the live Ice Shanty website.

The brand online

The website makes The Ice Shanty’s services easy to explore, from ice delivery to mobile cold storage and equipment. The blue-and-pink identity carries through the page, with custom hover effects adding movement.

We built service content for regional search while keeping contact options close at hand.

Visit The Ice Shanty website

The brand in hand

Different formats, different jobs, one identity. The flyer speaks directly to thoroughbred training centers; the two-sided postcard introduces the company’s broader services. Select any piece to view it larger.

The Ice Shanty ice-delivery flyer for thoroughbred training centers.

Training-center flyer

A flyer focused on ice delivery for stables adapts the brand to a specific audience.

Front of The Ice Shanty promotional postcard, featuring the logo and ice artwork.

Postcard front

The postcard front leads with the logo and “The Better Ice Company” message.

Reverse of The Ice Shanty postcard showing ice services, equipment and contact details.

Postcard reverse

The reverse brings services, equipment, contact details and a website QR code together.

The details carry through

The business cards bring the same logo, color and contact details into a smaller format.

Front of The Ice Shanty business card designed by Squeegie Studios.

Business card front

The business card extends the same identity to a compact format.

Reverse of The Ice Shanty business card with contact information and a QR code.

Business card reverse

Contact information and a QR code complete the reverse.

Bring your next project together

Need a logo, website and printed materials that feel like one brand? Work directly with our Sebastian studio for a single piece or a wider project, locally or nationwide.

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Graphic design · Website design · Printing services