Brand identity · Website · Print design
The Ice Shanty
A logo, a website and printed pieces built to work together. Squeegie Studios carried The Ice Shanty’s identity across flyers, postcards and business cards through one creative team.

One studio. A connected brand.
- The identity
- An original logo built around ice lettering and a neon palm.
- The website
- A service-focused site with local-search content and custom hover animation.
- The printed pieces
- Flyers, postcards and business cards that carry the same visual identity.
The brand online
The website makes The Ice Shanty’s services easy to explore, from ice delivery to mobile cold storage and equipment. The blue-and-pink identity carries through the page, with custom hover effects adding movement.
We built service content for regional search while keeping contact options close at hand.
The brand in hand
Different formats, different jobs, one identity. The flyer speaks directly to thoroughbred training centers; the two-sided postcard introduces the company’s broader services. Select any piece to view it larger.
View artworkTraining-center flyer
A flyer focused on ice delivery for stables adapts the brand to a specific audience.
View artworkPostcard front
The postcard front leads with the logo and “The Better Ice Company” message.
View artworkPostcard reverse
The reverse brings services, equipment, contact details and a website QR code together.
The details carry through
The business cards bring the same logo, color and contact details into a smaller format.
View artworkBusiness card front
The business card extends the same identity to a compact format.
View artworkBusiness card reverse
Contact information and a QR code complete the reverse.
Bring your next project together
Need a logo, website and printed materials that feel like one brand? Work directly with our Sebastian studio for a single piece or a wider project, locally or nationwide.
