GRAPHIC DESIGN
Logos & Branding | Shirt & Apparel Design | Flyers & Posters
Packaging & Labels | Book Covers | Publications & Print
REAL ART BY REAL ARTISTS
SEE OUR WORK
We create designs that create business. For 30 years, Squeegie Studios has helped businesses, authors, bands and organizations turn ideas into original artwork that works across identity, apparel, packaging and print.
Based in Sebastian, Florida, we work with clients nationwide and throughout Indian River, Brevard, St. Lucie and Martin counties. Explore the work below, then let’s build something for your business.
Logos / Flyers & Posters / Apparel / Packaging / Book Covers / Publications
Branding & Logo Design
Flyers & Posters
Shirt Designs & Apparel
Packaging & Labels
Book Cover Design
PUBLICATIONS
WITH PURPOSE
Publications & Print Media
LOGO DESIGN
CASE STUDY:
FLORIDA
CORK & BOTTLE
Florida Cork & Bottle is a new liquor store opening in a coastal Florida community known for its local pride, beach lifestyle, and a mix of laid-back beachgoers and upscale residents. Positioned near a well-established big box competitor, Florida Cork & Bottle needed to stand out with a clear identity that spoke directly to the unique flavor of the neighborhood.
1. The Challenge
Entering a market with strong local values and an existing retail giant, Florida Cork & Bottle needed a brand identity that could immediately resonate with the community. The goal was to create a logo that felt authentically Florida, clearly tied to liquor, and elevated without feeling exclusive or pretentious. It had to strike the perfect balance between beach-casual and high-end polish.
The nearby big-box competitor had name recognition and scale, but lacked the personality and local touch that Florida Cork & Bottle wanted to bring to the table.
We needed to position Florida Cork & Bottle as a more curated, community-focused alternative while still projecting credibility and professionalism. It was essential that the brand felt like a natural fit in the area, not an outsider trying to force its way in.
2. The Approach
We began with a deep dive into the brand’s vision, target audience, and the local culture. Through conversations with the client, it became clear that the logo needed to:
Reflect a coastal, local-first identity
Be instantly recognizable as a liquor retailer
Appeal to a diverse clientele, from flip-flop tourists to wine connoisseurs
Present an upscale, clean look without feeling corporate or cold
We explored design elements that evoked the Florida lifestyle, sun, sand, surf, and casual sophistication while incorporating iconography subtly related to liquor, such as bottle silhouettes, vintage signage cues, or coastal motifs with a refined twist.
3. The Result
The final logo is a modern, versatile mark that blends coastal character with refined style. Featuring clean typography paired with a custom emblem, the logo hints at both the beach-town charm and the premium nature of the product selection. The color palette draws from natural coastal tones with sun-faded blues, bright teal, and an aqua center piece to draw the eye.
The identity feels local and welcoming while maintaining the professional edge needed to compete with big-box neighbors. Florida Cork & Bottle now stands out as a destination for both casual beachgoers and upscale customers looking for quality and authenticity.
4. The Deliverables
Primary and secondary logo versions in multiple formats.
Color palette and typography guide
In-store signage concepts
Branded packaging mockups
Social media profile assets
